Everyday Luxury, Built For Real Life
01 — Smarter Pricing
Direct From Us To You
No distributors, no retail rent, no paid endorsements. By selling on our own site and keeping a focused collection, we invest in build quality and pass the savings on. Luxury look and feel without the luxury markup.
02 — Proven Materials
Sapphire, 316L Steel, 3ATM
Atlas is engineered to handle daily wear. Sapphire crystal resists scratches, so the dial stays clear even against pocket grit and keys. The 316L stainless steel case and bracelet keep their finish and resist corrosion. A 3ATM rating (up to 30 m / 100 ft) handles rain and splashes. See it in action in the GIF: water on the case, blade on the glass, performance unchanged.
03 — Reliable Timekeeping
Japanese Quartz Precision
A Japanese quartz movement delivers accurate, low-maintenance timekeeping with dependable battery life. Set it once, enjoy precise timing day after day with no fuss.
04 — Fit And Comfort
Balanced Proportions, Easy Adjust
A 41 mm case with a 22 mm bracelet gives a confident yet versatile profile. The bracelet is fully adjustable with the included sizing toolkit, so you can dial in a secure, comfortable fit in minutes.